A Convergent TV Platform Built For Agencies

Brandience buys CTV through a programmatic DSP. Here's what the DSP can't reach.

Buying CTV through a programmatic DSP handles digital inventory efficiently. What the DSP stack cannot do is buy linear, access direct publisher inventory on Hulu, Peacock, and HBO, or unify linear and CTV attribution in one view. That gap costs restaurant and healthcare clients 18-27% of reach to frequency overlap when the two channels run siloed. Tatari fills the TV layer that Danyelle's stack is missing.

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Data is not real and for illustrative purposes only
Why we sent this
Bill Brassine made the introduction to Danyelle because the same data-driven logic that applies to programmatic buying applies to TV. Programmatic was built for digital, where fragmented supply required intermediaries to aggregate inventory. CTV is not fragmented. Ninety percent of streaming impressions run on Hulu, Peacock, HBO, and a handful of others. A DSP seat adds cost without adding access. Tatari buys those publishers direct, putting more of every Papa Johns and TriHealth media dollar into actual impressions rather than supply path fees. Linear sits in the same platform alongside CTV, with biddable scatter market access and next-day attribution across both channels.
What Makes Tatari Different?
The TV layer Brandience's DSP doesn't cover. Direct CTV, biddable linear, one attribution view.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
Brandience's clients run linear and CTV as separate buys on separate platforms. That siloed structure creates 18-27% frequency overlap: the same audience reached twice, spending that could be reaching new people. Tatari unifies both channels in one view, identifies where audiences are overlapping, and reallocates spend toward net-new reach. For Papa Johns and Tropical Smoothie running multi-market campaigns, that is incremental reach at no additional budget.
Direct media execution
Tatari holds direct publisher relationships that no programmatic DSP can replicate for TV. Live sports, tentpole events, and premium program adjacencies are not available on a DSP seat regardless of spend level. When TriHealth needs brand-safe healthcare environments or Papa Johns needs NFL adjacencies, those placements require direct publisher access. Tatari's relationships with Hulu, Peacock, and HBO are direct by default, not subject to exchange availability or SSP clearing.
Our Platform and Services
Linear Biddable buying motion
Real-time pricing and viewership
See live market rates and audience delivery before you commit. Buy at the price the market clears, not what a rep quotes.
Rate shaving
Tatari's platform automatically negotiates rates down in the scatter market. Clients pay less for the same inventory.
Predictive clearance
AI forecasts which spots will clear before the buy is submitted. No surprises on delivery.
Measurement Next-day reporting
Spot-level attribution, next day
Every linear spot reports the following morning: which network, which daypart, which creative, and exactly how many site visits or conversions it drove.
Publisher-level placement data
Full transparency on where every ad ran. No black-box delivery reports. Clients see the exact placements, not just aggregated impressions.
Media Buying

Tatari gives Brandience biddable access to the linear scatter market at real-time pricing, alongside direct CTV buys on Hulu, Peacock, and HBO. Rate shaving automatically negotiates placements down. Predictive clearance eliminates delivery surprises on multi-market campaigns. For Papa Johns, Biggby Coffee, and Tropical Smoothie running local market activations, national and local buys sit in one platform without requiring a separate workflow for each channel.

See our media buying tools for TV
Measurement

Tatari's attribution ties every linear and CTV airing to the same outcome layer: site visits, location visits, and conversion signals the next morning. For TriHealth running service line campaigns or Papa Johns measuring promotion lift, that means a single report across the full TV buy rather than reconciling separate linear and CTV decks. Tatari extends that same rigor to TV.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency that came to Tatari with the same challenge Brandience faces: applying the same data rigor to linear and CTV that they already applied to digital. They unified both channels in one platform, connected every airing to real downstream outcomes, and drove double-digit revenue growth across their client base.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
0
Supply path markup. Tatari buys Hulu, Peacock, and HBO direct with no DSP taking a cut before the impression runs.
2x
Double-digit revenue growth for DAC after applying digital measurement rigor to linear and CTV
18%
Minimum reach wasted when linear and CTV run siloed on separate platforms with no shared frequency cap.
1
Unified attribution view across linear and CTV. Danyelle brings one report to every Papa Johns and TriHealth status call.
Client retention
Measurement that sticks
DAC unified linear and CTV buying on Tatari and applied the same data measurement to TV that they already used on digital. Double-digit revenue growth followed. Brandience can run the same infrastructure from day one without changing how CTV buying is currently set up.
New revenue
A full TV service line
When Papa Johns asks why the same audiences are being hit twice across linear and CTV, Danyelle now has a structural fix: unified buying with shared frequency management across both channels eliminates the overlap and redirects that spend toward incremental reach.
Premium access
Inventory beyond programmatic
Secure Hulu, Peacock, and HBO inventory direct alongside linear buys for Papa Johns, Biggby, and TriHealth. National campaigns and local market activations in one platform, running alongside whatever programmatic infrastructure Brandience already uses for digital.
Next step for Danyelle
See what Papa Johns and TriHealth look like when linear and CTV share one attribution view.

Tatari will map how linear and CTV currently overlap for Brandience's restaurant and healthcare clients, show the reach recovered when both channels share frequency management, and demonstrate what direct CTV buying looks like running alongside Brandience's existing programmatic setup.

Learn more → Book a demo